Here is a great article about Google. I don’t think the author really thought about the explosive growth within Google/Alphabet. Still it is a great read.
Yesterday, Google announced YouTube Red. Google, blissfully unaware of what goes on in Incognito Mode, apparently thought that this was a good name for a service. It is not the first time that Google has made flagrantly terrible choices in naming stuff.
Source: Google Sucks at Naming Stuff