How Many Ideas Have You Had That Didn’t Become Real?

How many times did you think of something in the middle of the night that would make you rich and famous, but you decided you’d wake up in the morning and write it down, only to just remember something about a cantalope and JD Salinger? You could ensure that you always remember your ideas like Michael Keaton’s Bill Blazejowski (“I’m an idea man Chuck, I get ideas, sometimes I get so many ideas that I can’t even fight them off!”) in the highly underrated “Night Shift,” by dictating all of them into a recording device. But then you have to bring them to life.

And that’s the tough part. How often have you had an idea at work that you knew, that you were 100% certain, would be massively, hugely, rdiculously successful, if only you could sell it up through the internal ranks, and then convince the client of it’s genius, only to have it die somewhere along the way, due to someone’s fear or lack of confidence or shortage of funds or one of 6,438 other reasons great ideas can get killed?

Well, for every tadpole of an idea that you wished you could get swimming, every brilliant thought you’ve ever had between 4-8 beers and/or 1-4 AM that you just couldn’t get off the ground once you could see straight, and for every frenzied, rushing sperm of a germ of a notion you’ve had that couldn’t be fertilized, we present Bloomframe, in video and in words.

I don’t know how they got it done, but this is one of those ideas that seems too smart, too obvious, too we-must-get-this-made to ever actually get made. Someone had a notion, fought for it, pushed for it, found others who loved it and believed in it, and somehow, it got made. That’s the story I want to believe.

Who doesn’t love balconies? Why can’t everyone have one? Now you can. Well done, Bloomframe. The first models are bound for the Netherlands. When it becomes available over here, I’ll take two.

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