As the world becomes increasingly digital, writing becomes more important. This is especially true for non-writers. If you work in an office, the majority of your communications are made with text by email or IM. Whether you like it or not, your ability to exchange ideas, collaborate with others, and ultimately succeed, hinges on the ability to write effectively.

Here are 10 timeless tips to help you improve style and substance, straight from the pens of humanity’s finest authors.

1. Cut the boring parts

I try to leave out the parts that people skip. ~Elmore Leonard

Unless you’re writing for personal reasons alone, you need to consider the attention of your readers. There’s no point is publishing content that isn’t useful, interesting, or both.

2. Eliminate unnecessary words

Substitute “damn” every time you’re inclined to write “very;” your editor will delete it and the writing will be just as it should be. ~Mark Twain

I used to feel that using words like “really”, “actually”, or “extremely” made writing more forceful. It doesn’t. They only get in the way. Cut them and never look back.

3. Write with passion

Fill your paper with the breathings of your heart. ~William Wordsworth

It’s not hard to realize that unless you’re excited about your writing no one else will be.

4. Paint a picture

Don’t tell me the moon is shining; show me the glint of light on broken glass. ~Anton Chekhov

Simply stating something is fine, but when you need to capture attention, using similes, metaphors, and vivid imagery to paint a picture creates a powerful emotional response.

5. Keep it simple

Vigorous writing is concise. ~William Strunk Jr.

Maybe it was all those late nights, struggling to fill out mandatory 10 page papers, but many people seem to think that worthwhile writing is long and drawn out. It’s more difficult (and effective) to express yourself in the simplest possible manner.

6. Do it for love

Write without pay until somebody offers to pay. ~Mark Twain

When you’re just starting out it’s hard to decide where to begin. So don’t. Just start writing. A blog is a good place to start. The most valuable benefit is the feedback.

7. Learn to thrive on criticism

You have to know how to accept rejection and reject acceptance. ~Ray Bradbury

Writing means putting yourself at the mercy of anonymous hecklers and shameless sycophants. Learn to make the most of the insults and distrust the praise.

8. Write all the time

Quantity produces quality. If you only write a few things, you’re doomed. ~Ray BradburyThe way you define yourself as a writer is that you write every time you have a free minute. If you didn’t behave that way you would never do anything. ~John Irving

9. Write what you know … or what you want to know

If any man wish to write in a clear style, let him be first clear in his thoughts; and if any would write in a noble style, let him first possess a noble soul. ~Johann Wolfgang von GoetheLearn as much by writing as by reading. ~Lord Acton

Successful writing is all about trust and authority. It makes sense to write about your area of expertise. If you don’t have an expertise, reading and writing is the best way to develop one and put it on display.

10. Be unique and unpredictable

I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite. ~G.K. ChestertonConsistency is the last refuge of the unimaginative. ~Oscar WildeZest. Gusto. How rarely one hears these words used. How rarely do we see people living, or for that matter, creating by them. Yet if I were asked to name the most important items in a writer’s make-up, the things that shape his material and rush him along the road to where he wants to go, I could only warn him to look to his zest, see to his gusto. ~Ray Bradbury

Following what works will only get you so far. Experiment with new styles, even if it means taking criticism. Without moving forward, you’ll be left behind.