Today, people use Google for practically everything — especially for health issues.
If someone has a rash, an itch, or a strange feeling that they just can’t place, statistics show that most people use Google before consulting an actual doctor.
There could be a lot of reasons for this — like pride, price, or apathy — but a surprising number of those people actually see a doctor about the results they find online.
In the past, looking up your symptoms online might’ve been a sign that you were a hypochondriac. But now, Google accommodates billions of users by providing top-notch, reliable medical information in certain search results.
With that in mind, it’s never been more important for medical businesses to provide world class content to compete for common, high-volume search terms in their field.